FvH Grassroots is an initiative supported by Puma to get grassroots football clubs to take action to tackle LGBT+ discrimination in football throughout February, the Football v Homophobia Month of Action.

Whilst the current football season has been impacted by covid restrictions, the FvH Month of Action will still go ahead in 2021. We are aware that clubs may not be able to designate games to the campaign during February due to any restrictions on grassroots sport at that time. We are therefore calling on clubs to use the Month of Action to reflect on how inclusive they are to LGBT+ people, and to identify meaningful action which can be taken to improve this.

We recognise this is an individual journey for each club, so our campaign pack will provide different ideas which clubs can adapt.

If football is permitted to take place during February, clubs will also be able to dedicate a matchday to the FvH Month of Action, as in previous years. If this is not the case, clubs can identify a suitable date in the future and we would ask that clubs use February to share their support for the campaign on social media.

Clubs interested in getting involved with the campaign will need to meet the following criteria:

  • Identify an area/areas to improve LGBTIQ+ inclusion at their club
  • Share what actions they are taking as a club, via social media channels during February, using #FvH2021
  • Designate a match day to Football v Homophobia in 2021, when safe
  • Share the matchday event across social media platforms
  • Communicate activity to the opposing team on match day

What you receive

Clubs that sign up will be emailed a campaign pack with some top tips on creating a more inclusive environment and how to make the most of a designated match day. You will receive a Puma rainbow match ball prior to your designated match, along with education leaflets for players. Your club badge will also be added to our 2021 Champions page.

(Please note: whilst the project is open to teams of all ages, we only supply size 5 match balls. It is strictly one ball permitted per dedicated match)

How to apply

Applications are now closed for 2020/1. 2021/22 open soon.



We'll add you to the Champions page here when you sign up